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Case Study � Craftsmanship & Construction

�re Bois
A digital framework built to last.

How a from-scratch carpenter website, a wood & modern design, and a network of 20+ local pages put �re Bois at the top of Google across the whole Gironde in the very first quarter.

TOP 1
Google Position
100/100
Lighthouse Score
0.4s
Load time
20+
Local pages created
Scope
Site � From Scratch � 20+ local page network Wood & Modern Design
Duration � 4 weeks
The Context

The challenge.

01

Outdated Image

The old site, ageing and not mobile-friendly, projected an unprofessional image. In the construction industry, clients assess a tradesperson's credibility before even making a call � the website's appearance is decisive for winning contracts.

02

Local Invisibility

Absent from the first pages of Google across Gironde towns, �re Bois was losing contracts to better-ranked competitors. The challenge: being visible in every town within the catchment area, not just in Bordeaux.

03

Zero Conversions

The existing site generated no qualified enquiries. No optimised contact form, no visible call to action, no trust signals. Visitors left without leaving their details or requesting a quote.

The Response

Performance & local network.

01
Native code � Zero CMS

Bespoke Web Design

A unique design inspired by wood and artisanal modernity. No template, no WordPress � a bespoke site that reflects �re Bois's identity and inspires trust from the very first visit.

02
100/100 mobile � 0.4s

Native Performance

Perfect Lighthouse score on mobile and desktop. Loads in 0.4 seconds � even on a 4G network. Optimised code, compressed WebP images, zero unnecessary plugins. A major SEO asset for Google rankings.

03
20+ local landing pages

Local Page Network

Creation of 20+ geo-targeted pages ("carpenter M�rignac", "timber framing Pessac", "roofing Talence"�). Every town in the catchment area has its own dedicated page to capture local searches.

Local page network

Present across all of Gironde.

A carpenter doesn't only work in one town. We created a dedicated page for every town in the service area � so that Google shows �re Bois for every relevant local search.

  • 1 Town = 1 Page
    Each page targets a specific query: "carpenter [town]" or "timber framing [town]".
  • Internal linking
    All pages link to each other and back to the main page � signalling domain authority in the sector to Google.
  • Ongoing expansion
    4 new pages in progress to extend coverage towards the M�doc and the Bassin d'Arcachon.
Catchment Area � Gironde
Bordeaux M�rignac Pessac Talence Gradignan B�gles Eysines Martignas Saint-M�dard Blanquefort Bruges Villenave
20+ local pages 4 in progress
Results � 4 months

#1 on Google. From the very first quarter.

Rankings achieved
  • #1Carpenter BordeauxTop 1
  • #1Timber framing M�rignacTop 1
  • #1Carpenter PessacTop 1
  • #2Roofing TalenceTop 2
  • #2Carpenter GradignanTop 2
  • #3Timber framing GirondeTop 3
Lighthouse Score
100/100

Perfect score on mobile & desktop � top rating on Google PageSpeed Insights.

Load speed
0.4s

Ultra-fast loading, native code with no plugins or CMS.

Client testimonial
" In the first month after going live, I received three times as many quote requests as before. Now I struggle to keep up with the schedule � work just keeps coming in. The site is fast, clean, and Google puts me in first position. "
EB
Owner � �re Bois
Carpenter � Gironde � ????? Google
Construction contractor?

Fill your schedule.

Like �re Bois, get a high-performance website and a local page network that generates qualified quote requests across your entire service area.

The construction contractor pack
  • +
    � From Scratch � Website
    Unique design reflecting your brand, native code, 100/100 Lighthouse.
  • +
    Town-by-town page network
    20+ local pages to dominate Google across your service area.
  • +
    Wood & Modern Design
    Artisanal visual identity that is serious and memorable.
  • +
    Active SEO �200/month
    Monthly monitoring, new pages, ongoing optimisation.