My case studies
Real results.

An ageing, non-mobile-friendly site was projecting an unprofessional image. In construction, clients judge the tradesperson's credibility before making the first call.

• → From-scratch website (native HTML/CSS/JS, zero CMS)
• → 100/100 Lighthouse mobile, 0.4s load time
• → 20+ geo-targeted pages covering all of Gironde

Non-mobile site, absent from Google on high-intent searches. 80% of "emergency roofer" searches happen on mobile — every day without visibility means lost contracts.

• → Mobile-first from-scratch rebuild (PageSpeed 97+)
• → TOP 1 on 3 high-volume roofing queries
• → Google Local Services badge (identity verification)

The external wall insulation sector is saturated by national platforms with outsized budgets. The company needed a steady flow of qualified quote requests targeted on profitable Gironde communes.

• → From-scratch site with 20+ unique local pages (100/100)
• → "Full Screen" strategy: SEO + Google Ads + Local Services
• → Town-specific pages with unique content per commune

No website, no optimised Google My Business profile. A skilled tradesperson, completely invisible online at a time when virtually all roofer searches happen on Google.

• → Professional from-scratch site, native code
• → Monthly SEO subscription (200€/mo), Ariège local content
• → One page per town within a 30km radius

The business relied entirely on word-of-mouth. Without a website, it was impossible for homeowners searching for a professional tree surgeon in Val-de-Marne to find them on Google.

• → Native 100/100 site with clear service pages (pruning, felling, chipping)
• → Local anchor: full Val-de-Marne department (94) coverage
• → All-inclusive hosting at €30/month, zero plugins

No website meant zero Google visibility. Cool roofing is unfamiliar to most homeowners — the site must educate before it can convert, while competing against established national players.

• → Native from-scratch site, 100/100 Lighthouse
• → Educational content: benefits, energy savings, ROI
• → Local anchor for Hérault with Mediterranean climate messaging

A generic, outdated site that failed to reflect the firm's expertise. Managing appointment calls was consuming valuable time. The site was absent from high-value local search queries.

• → Premium institutional design, serif typography and navy palette
• → Automated online appointment booking 24/7 (Calendly integrated)
• → Semantic silo: one page per specialty (dismissal, severance, harassment)

Launching a new business in a competitive sector while building instant trust with families and seniors — on a tight budget. The target audience is largely uncomfortable with digital interfaces.

• → Logo + visual identity, senior-accessible design
• → One-page site at 100/100 PageSpeed, high contrast, intuitive navigation
• → 350g business cards with QR code for pharmacy partnerships

Without a website, Martin Surman was invisible to hikers searching online. Aggregator platforms capture the searches and take up to 25% commission — a direct revenue drain.

• → From-scratch 100/100 mobile site, pages per activity (level, duration, pricing)
• → Regional anchor: Ossau & Aspe valleys, Basque Country
• → All-inclusive hosting at €30/month, zero plugins

Coaching is ultra-competitive — hundreds of sites look identical. Tight launch budget, every euro counts. The target audience is predominantly mobile-first.

• → A/B design process: 2 complete visual proposals presented
• → From-scratch code, zero plugins, zero CMS (98/100 PageSpeed)
• → Colour and typography choices grounded in trust psychology

For an interior designer, the website is not a tool — it is a gallery. The challenge was building a visual world around an existing logo while simultaneously serving two distinct audiences: private clients and professionals.

• → Minimalist gallery design with white space and sand/gold tones
• → Dual UX pathway: B2B ("For Professionals") and B2C ("For Individuals")
• → WebP compression + Lazy Loading for instant HD photo display