Dado & Vivi
Home care � Talence, Gironde.
How a warm brand identity � logo, one-page website, and print pack � launched a senior home care business across the towns south of Bordeaux.
The challenge.
Launching a new home care business in a competitive sector, inspiring trust among families and seniors, on a limited communications budget.
Brand Creation
Everything had to be built from scratch: establishing a gentle, reassuring, and professional visual identity. A name, a logo, colours, typography � a complete brand to stand out from large, impersonal organisations.
Senior Audience
The target audience is not entirely comfortable with digital technology. The site needed to inspire trust instantly: intuitive navigation, strong contrasts, information accessible immediately, with no technical complexity.
Local Anchoring
Being visible specifically in Talence, Villenave-d'Ornon, Gradignan, and B�gles � without wasting effort on irrelevant national visibility. Every euro of visibility had to benefit those precise towns.
Identity & presence.
Visual Identity
Design of a logo evoking connection and warmth. A soothing palette (sage green and terracotta). Senior-friendly typography. A consistent brand identity applied across all materials.
One-Page Website
A smooth, fully optimised single-page site. The user scrolls to discover the services, trust signals, and contact form in one fluid motion. Accessible even on a poor connection in rural areas.
Print Pack
Printed on 350gsm card with an integrated QR code. Business cards allow pharmacists and local partners to access the site directly and recommend the services.
The "web of trust" effect
For home care services, reputation is built town by town. We precisely targeted the profitable towns around Talence � where the clients actually live.
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1 Town = 1 ServiceContent written with target towns in mind ("Home care Talence", "Senior support Villenave").
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Local print distributionBusiness cards distributed in pharmacies, medical practices, and town halls across the target towns.
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Google Maps listingCreation and optimisation of the GMB listing with a precise catchment area and appropriate categories.
An immediate presence.
- #1Home carer TalenceTop 1
- #1Home care VillenaveTop 1
- #2Home care services GradignanTop 2
- #3Senior support B�glesTop 3
Google PageSpeed Insights score � the highest possible rating.
Total page weight. 10� lighter than a standard WordPress site.
" I contacted Richard Lourmet about our website together with my colleague. He was very attentive to what we wanted and shared his own perspective, and the result was excellent. We are delighted with our site � I would strongly recommend him. "
Launch your business with a strong image.
Like Dado et Vivi, give your business a professional visual identity and a local presence that inspires trust in families.
- +Visual identityProfessional logo & brand guidelines.
- +One-Page Website100/100 score, fast, immediate trust.
- +Print PackFlyers & business cards for on-the-ground outreach.
- +Local SEOVisible on Google for your town.