Strategic Audit · SEO + SEA + GMB

Your digital presence
audited at 360°.

Natural SEO, Google Ads, local Google listing: three distinct channels, often poorly calibrated, cannibalising each other. One single diagnostic to understand where your money goes and where your customers are hiding.

3
Channels analysed
€699
Bundle offer
-€201
Saved vs individual
2–3 wks
Delivery time
Agency-level expertise Freelance pricing Tailored support One single point of contact Agency-level expertise Freelance pricing Tailored support One single point of contact
Why combine?

Your three channels influence each other.

A well-ranked website can still lose customers if its Google Maps listing is incomplete. Profitable Ads campaigns can be ruined by a poorly optimised landing page. A siloed audit never sees these interactions.

The complete strategic audit analyses all three channels simultaneously, identifies conflicts and cross-cutting opportunities, then produces a prioritised action plan that maximises every pound invested.

Technical & Semantic SEO

Structure, keywords, content, backlinks and Core Web Vitals.

SEA — Google Ads

Account structure, negative keywords, Quality Score, conversion tracking.

Google My Business

Categories, reviews, NAP consistency, Local Pack visibility.

Methodology

What the audit
covers in detail.

Three domains, one unified vision. Each channel is analysed independently then cross-referenced to reveal synergies and conflicts.

01 / 03

Full SEO Audit

In-depth SEO analysis to identify technical, semantic and competitive gaps.

  • Technical analysis (speed, indexing, HTTPS)
  • Semantic audit & keyword research
  • Backlink & authority review
  • 3 direct competitor analysis
  • Core Web Vitals & mobile
€500 incl. VAT
Individual value · 2 weeks
Order this module
Recommended
02 / 03

SEA Audit — Google Ads

Campaign structure, quality score, tracking and budget efficiency analysed in full.

  • Account & campaign structure
  • Keywords & missing negatives
  • Quality Score & ad copy
  • Tracking & GA4 conversions
  • Bidding strategy & ROAS
€250 incl. VAT
Individual value · 1 week
Order this module
03 / 03

Google My Business Audit

Local visibility analysis to maximise your presence on Google Maps and Local Pack.

  • NAP consistency (Name, Address, Phone)
  • Category strategy
  • Description & local keywords
  • Review analysis & responses
  • Service area & Local Pack
€150 incl. VAT
Individual value · 5 days
Order this module
Our packages

Choose your scope of analysis

Order a single module or take the bundle to analyse your entire digital presence.

SEO Audit
Full SEO
€500 incl. VAT
Natural SEO · 2 weeks
  • Technical & semantic analysis
  • 3 competitor study
  • Backlinks & Core Web Vitals
  • Prioritised action plan
  • Video debrief call
Order
SEA Audit
Google Ads
€250 incl. VAT
Google Advertising · 1 week
  • Account structure & keywords
  • Quality Score & ad copy
  • Tracking & GA4 conversions
  • Report + 45-min call
Order
GMB Audit
Google My Business
€150 incl. VAT
Local SEO · 1 week
  • 20 control points
  • Categories & SEO description
  • Review strategy & Local Pack
  • PDF report + recommendations
Order
What you receive

Not three reports.
One unified roadmap.

The three analyses are synthesised so you know exactly where to start, without drowning in data.

01

Global Score per Channel

A score out of 100 for each module (SEO / SEA / GMB) with a visual comparison that shows your weak points at a glance.

02

Prioritised Action Plan

Actions ranked as Critical, Important and Opportunities. Cross-referenced across all three channels to maximise impact within your budget.

Actionable in 90 days
03

1-Hour Debrief Call

We meet to walk through the results together, answer your questions and agree on priorities. Bundle offer only.

Frequently asked questions

Questions I get
asked the
most often.

A question not listed here? Ask me directly.

The complete strategic audit analyses all three channels simultaneously and identifies synergies between them. A visibility problem may stem from SEO, Ads or the GMB listing — only a combined analysis finds the real lever to act on. The report is consolidated, not three separate PDFs.

No. Even if you have no Google Ads campaigns yet or your GMB listing is empty, the audit identifies the gaps and explains what to set up first. Discovering an untapped channel often delivers the best return.

Allow 2 to 3 weeks for the full SEO + SEA + GMB audit. Each channel is analysed in depth, then a consolidated report is written with cross-channel priorities and a 90-day action plan.

Next step

Finally see where
your budget goes.

A 30-minute call, no commitment. You leave with a quote, a timeline and an action plan — always free.