Budget exhausted too fast
Your daily budget is spent before noon. You're paying for clicks on generic queries with no purchase intent, while exact-match keywords convert too rarely.
Your Google Ads campaigns are costing you a lot and delivering little? A professional audit can often save 30% of your budget while increasing your conversions.
SEA (Search Engine Advertising) refers to paid ads served on Google. You bid on keywords to appear at the top of search results, independently of organic ranking.
It's a powerful lever � but formidably complex. A poorly configured account can waste hundreds of euros a month without generating any leads. The audit is the first diagnosis that changes everything.
Your daily budget is spent before noon. You're paying for clicks on generic queries with no purchase intent, while exact-match keywords convert too rarely.
Your ads have a Quality Score below 6. You're paying more per click than your competitors for a lower position.
Lots of visits but few conversions. Your bounce rate exceeds 70%. The visitors are not your future customers.
You don't know which ads are generating real leads. Google's algorithms are optimising without reliable data � and wasting your budget.
Every aspect of your campaigns is scrutinised to identify high-impact optimisations.
Campaign/ad group organisation, thematic coherence, Search vs Display network segmentation.
Match types, negative keyword lists, search term triggers, cross-group duplicates.
Quality Score, click-through rate, relevance, RSA vs ETA, use of ad extensions.
GA4 setup, conversion tags, tracking duplicates, attribution models, micro-conversions.
Objective/strategy alignment, Max CPC vs smart bidding, bid caps, device and time-of-day adjustments.
Ad rotation, search partners, display expansion, automatic recommendations enabled by default.
One-off payment � No commitment
One-off payment � Full report
Don't see your question here ? Ask me directly.
We need read-only access to your Google Ads account and ideally to Google Analytics 4. No changes are made without your explicit agreement.
No. The audit phase is purely analytical. You receive a full report with prioritised recommendations. Any changes are then made with your approval at each stage.
Often not. Google's automatic recommendations aim to increase your ad spend, not necessarily your profitability. The audit identifies precisely which ones to accept and which to decline.
A 30-minute conversation, no commitment. You leave with a quote, a schedule and an action plan � always free.