Brand Guidelines � Visual Identity

Your brand, applied with
consistency everywhere.

Professional brand guidelines define the rules for using your visual identity: exact colours, typography, spacing, application examples. The reference document for all your suppliers.

PDF
Document + sources
3
Pantone+HEX+CMYK
?
Application examples
10d
Delivery lead time
Agency-level quality?Freelance pricing?Tailored support?A single point of contact?Agency-level quality?Freelance pricing?Tailored support?A single point of contact?Agency-level quality?Freelance pricing?Tailored support?A single point of contact
What your guidelines contain

A complete document, ready to use.

Every element is documented with precision so that any supplier can respect your visual identity without having to ask you.

Logo & variations

Primary logo, monochrome version, black/white, favicon. Exclusion zones and minimum size.

Colour palette

Primary and secondary colours with Pantone, HEX (web), RGB and CMYK (print) codes. Usage defined for each colour.

Typography

Primary and secondary typefaces, weights, usage sizes, line spacing. Web and system substitutes.

Spacing & layout

Margins, grids, proportions. Layout rules to maintain visual consistency.

Tone & voice

Brand personality, example phrasings, what we say / what we don't say.

Application examples

Business card, email signature, PowerPoint presentation, letterhead � all applied to your brand guidelines.

Why it matters

Without guidelines, every supplier reinvents your brand.

Scenario 01

Your designer creates the flyer

They use the wrong blue and a different font. Your client doesn't recognise your brand.

Scenario 02

Your intern posts on social media

Wrong image size, approximate colour. Your brand image deteriorates.

With the guidelines

Consistency guaranteed, everywhere.

Every supplier, every team member has the exact rules. Your brand stays consistent everywhere, always.

Our offers

Choose the level
that suits you.

Two tiers, two ambitions: from Essential to Complete, every document is tailored, precise and ready to hand to any supplier.

Essential
Essential Guidelines
390�
incl. VAT
  • ? Logo + palette + typography
  • ? 3 application examples
  • ? Business card, email, letterhead
  • ? PDF delivered in 10 days
Choose this offer
Recommended
Complete
Brand Guidelines
690�
incl. VAT
  • ? Everything in Essential included
  • ? Brand tone & voice
  • ? 8 application examples
  • ? PowerPoint guide
  • ? Social media templates
Choose this offer
Frequently asked questions

The questions
people ask me
most often.

Don't see your question here ? Ask me directly.

Yes. You receive a presentation PDF and the source files (Figma or Illustrator) so that you or your suppliers can access them directly.

No. I can first create your logo (from �290) then develop the complete guidelines. Both services can be ordered together with a 15% discount.

Yes. Brand guidelines are not set in stone. I recommend updating them if your positioning changes or your offering evolves significantly. Minor updates are billed at �40/h.

Next step

Let's talk about your visual identity.

A 30-minute conversation, no commitment. You leave with a quote, a schedule and an action plan � always free.