Professional brand guidelines define the rules for using your visual identity: exact colours, typography, spacing, application examples. The reference document for all your suppliers.
Every element is documented with precision so that any supplier can respect your visual identity without having to ask you.
Primary logo, monochrome versions and favicon. Full palette with Pantone, HEX, RGB and CMYK codes — and usage rules for each colour.
See an examplePrimary and secondary typefaces with sizes, weights and line spacing. Grid rules, margins and proportions to maintain visual consistency.
Request my guidelinesBrand personality, example phrasings, what we say / what we don't say. Applied examples: business card, email signature, presentation.
Start the projectOne document for your entire identity. Logo, colours, typography, layout, tone of voice, application examples — everything a supplier needs to work in line with your brand.
They use the wrong blue and a different font. Your client doesn't recognise your brand.
Wrong image size, approximate colour. Your brand image deteriorates.
Every supplier, every team member has the exact rules. Your brand stays consistent everywhere, always.
Two tiers, two ambitions: from Essential to Complete, every document is tailored, precise and ready to hand to any supplier.
Don't see your question here ? Ask me directly.
Yes. You receive a presentation PDF and the source files (Figma or Illustrator) so that you or your suppliers can access them directly.
No. I can first create your logo (from €290) then develop the complete guidelines. Both services can be ordered together with a 15% discount.
Yes. Brand guidelines are not set in stone. I recommend updating them if your positioning changes or your offering evolves significantly. Minor updates are billed at €40/h.
A 30-minute conversation, no commitment. You leave with a quote, a schedule and an action plan - always free.