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Case Study · Roofing & Renovation

Campistron
Rénovation · The digital build in Ariège.

How a from-scratch roofer website and a local SEO subscription at €200/month positioned Campistron Rénovation as the go-to roofer across Foix and the Ariège department.

100%
From Scratch
€200
SEO / Month
09
Ariège
30 km
Service Area
Scope
From Scratch Website Local SEO €200/month Roofing & Renovation Ariège
Duration · Ongoing
The context

The challenge.

01

Zero Digital Presence

No website, no optimised Google My Business, no presence on local searches. A skilled tradesman — invisible online — while virtually all searches for a roofer in Ariège now happen on Google.

02

Under-Captured Rural Market

In Ariège, the roofing digital market is still relatively unsaturated — but first-movers take it all. The few competitors already indexed were capturing all qualified leads across Foix, Pamiers and Saint-Girons.

03

Need for Credibility

A roofer working on rooftops is dealing with home safety. Without a professional website, verified reviews and visible references, homeowners systematically chose a competitor — even a less qualified one.

The response

From scratch & local anchoring.

01
Professional design · Native code

From Scratch Site

Complete professional roofer website — serious construction design, site photos, quote form prominently placed. Mobile-first, 100/100 Lighthouse, loading in under a second. No CMS, no dependencies.

02
€200/month · Progressive rankings

Local SEO Subscription

Monthly SEO strategy tailored to Ariège: local content writing, ongoing technical optimisation, position tracking and monthly reporting. A controlled budget at €200/month for durably established visibility.

03
One page per town · Dept 09

Ariège Local Pages

Semantic architecture by service type (roof renovation, guttering, emergency, renovation) and by commune. Each town in the service area has its own dedicated page — to capture every precise local search.

Service area

Foix and the whole of dept 09.

A roofer works within a 30 km radius. Each key commune in Ariège has its own dedicated page — so Google displays Campistron Rénovation in the right place for every local search.

  • 30 km radius
    Area covering Foix, Pamiers, Saint-Girons, Tarascon-sur-Ariège and surrounding communes of the department.
  • Roof emergencies
    Dedicated page with posted response time — a decisive factor for "urgent roofer Ariège" searches.
  • Monthly local content
    The SEO subscription produces new content every month targeting communes and high-commercial-potential queries.
Service area · Ariège (09)
Foix Pamiers Saint-Girons Tarascon-sur-Ariège Lavelanet Mirepoix Saverdun Ax-les-Thermes Varilhes Mazères Verniolle
30 km radius €200/month SEO
Results · In Progress

Site launched.
Rankings building.

Targeted queries
  • Roofer FoixIn Progress
  • Roofer PamiersIn Progress
  • Roof renovation AriègeIn Progress
  • Roofer Saint-GironsIn Progress
  • Emergency roofer AriègeIn Progress
  • Zinc roofer Foix dept 09In Progress
Site delivered
100/100

Lighthouse score on launch — performance, accessibility, technical SEO: the foundation for Google to index and rank quickly.

Investment
€200/month

Monthly SEO subscription — local content, position tracking, reports and ongoing optimisation.

Client testimonial
Richard built a professional and fast site — nothing like the heavy WordPress sites I'd seen at other firms. From launch, the first contacts started coming in. The monthly follow-up reassures me and I can see my rankings improving every month.
CR
Manager · Campistron Rénovation
Roofing & Renovation · Ariège · ★★★★★ Google
Roofing contractor?

Win more jobs.

Like Campistron Rénovation, get a professional from-scratch website and progressive local SEO to dominate your market, town by town.

The roofer pack that wins contracts
  • +
    From Scratch Website
    Professional construction design, mobile-first, 100/100 Lighthouse. No CMS, no slowdowns.
  • +
    SEO Subscription €200/month
    Monthly local content, position tracking, reports and ongoing optimisation.
  • +
    Local Pages per Town
    One optimised page per key town in your service area — to capture every local search.
  • +
    NFC Reviews on Site
    NFC keychain to collect Google reviews after every completed job.