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Case Study · Roofing & Energy Renovation

Cool Roof
Solutions
Cool Roofing & Reflective Roofing · Hérault (34).

How a bespoke from-scratch site gave a credible professional showcase to a cool roofing specialist in Hérault — with turnkey hosting at €30/month.

100/100
Google Mobile Score
€30
Hosting / Month
34
Hérault
100%
From Scratch
Scope
“From Scratch” Website Hosting €30/month Cool Roofing & Reflective Roofing Hérault
Ongoing
The context

The challenge.

01

Zero Online Presence

Without a website, impossible to be found by Hérault homeowners searching for a cool roofing specialist on Google. Business relied entirely on word of mouth and personal network.

02

Technique Unknown to Public

Cool roofing remains unfamiliar to most homeowners. Before converting, the site must educate: explain how a reflective roof reduces heat and cuts energy bills.

03

National & Local Competition

Between large insulation groups and local roofers offering similar solutions, positioning as the go-to specialist in Hérault required a credible and differentiating showcase.

04

Subsidies & Regulation

MaPrimeRénov’, CEE, éco-PTZ — energy renovation grants are complex. The site must reassure and guide prospects to turn a financial barrier into a trigger for a quote request.

The response

Showcase & education.

01
From Scratch · 100/100 mobile

Native Performance

Hand-coded site, no heavy CMS. Instant loading on mobile — decisive for Google ranking and the experience of a homeowner quickly searching for a professional on their smartphone.

02
Pedagogy · Benefits · Results

Educate to Convert

Clear explanation of cool roofing (temperature reduction, energy savings, durability), concrete figures, before/after — the visitor understands the value before even requesting a quote.

03
Hérault · 34

Hérault Local Anchoring

Service area clearly displayed, communes cited, Mediterranean climate context highlighted. In the 34, scorching summers are a powerful selling point for cool roofing.

04
Hosting · €30/month

Turnkey, No Surprises

High-performance hosting, domain name and professional emails included. The company focuses on its projects — the infrastructure runs without any worry.

Service area

The whole of Hérault.

From Montpellier to Béziers via Sète and the Bassin de Thau, Cool Roof Solutions covers the entire department. The site clearly displays this coverage so every visitor knows they are in the zone.

  • Mediterranean context highlighted
    Scorching summers, exposed flat roofs — the local climate argument reinforces the case for cool roofing.
  • Communes cited in content
    Natural mentions of Montpellier, Béziers, Sète, Agde to anchor local legitimacy.
  • Direct call to action
    Quote CTA visible at every section — a warm prospect does not have to search long for how to get in touch.
Geographic target · Hérault (34)
Montpellier Béziers Sète Agde Lodève Lunel Pézenas Frontignan Mèze Marseillan Clermont-l’Hérault Palavas-les-Flots Gigean
34 Hérault Ongoing
Results · Ongoing

Site delivered.
Performance guaranteed.

Technical performance (Lighthouse)
  • 100 Mobile performance Perfect
  • 100 On-page SEO Perfect
  • 100 Accessibility Perfect
  • 100 Best practices Perfect
  • €30 All-in monthly hosting /month
Lighthouse score
100/100

Perfect performance on mobile and desktop, from day one.

Hosting
€30

Per month, all-in: hosting, domain, professional emails.

Client testimonial
Richard showcased our expertise clearly and professionally. The website explains cool roofing perfectly — our prospects arrive already convinced.
CR
Manager — Cool Roof Solutions
coolroofsolutions.fr · ★★★★★ Google
Roofing or thermal renovation contractor?

Fill your job book.

Like Cool Roof Solutions, give your expertise a professional showcase. A high-performing from-scratch site, turnkey hosting — and your prospects find you before your competitors.

What’s included
  • +
    “From Scratch” Website
    100/100 mobile score, unbeatable speed, bespoke design.
  • +
    Educational & technical content
    Every service explained to educate and convert the prospect.
  • +
    Local anchoring displayed
    Service area, communes, local climate context highlighted.
  • +
    Hosting €30/month
    Domain, professional emails, technical maintenance — zero hassle.