Cabinet Verbreugh
Employment Lawyer � Bordeaux, Gironde.
How an institutional brand identity, an automated appointment booking module, and a silo-based SEO architecture propelled the firm to the first page on Bordeaux.
The challenge.
Ma�tre Anne-Clotilde Verbreugh, a barrister at the Bordeaux Bar specialising in employment law, needed an institutional website worthy of her expertise � credible, professional, and capable of generating qualified appointments without going through a telephone switchboard.
Image & Credibility
The old site, generic and dated, did not reflect the firm's level of expertise. In employment law, trust is won before the first appointment � every visual detail matters in persuading a prospective client to pick up the phone.
Time Management
Handling incoming calls for appointment booking consumed valuable time. This process needed to be automated without sacrificing the quality of client relations � freeing Ma�tre Verbreugh to focus on her cases.
Local Visibility
Ranked on overly generic queries, the site did not appear in high-potential local searches ("employment lawyer Bordeaux"). The objective: dominate local results on keywords with direct contact intent.
Authority & conversion.
Premium Brand Identity
Institutional visual identity with authoritative Serif typography, a deep navy palette and powdery rose accents. Every element evokes the rigour, discretion and competence expected of a premium legal practice.
Online Appointment Module
Integration of an automated booking system, accessible 24/7. The client chooses a time slot, receives an email confirmation, and the firm accesses its consolidated diary with no manual administration.
SEO Performance
Thematic silo architecture � one page per speciality (unfair dismissal, negotiated severance, workplace harassment) � to dominate each specific query in Bordeaux and Gironde with maximum semantic authority.
The "authority" effect
In employment law, clients verify a lawyer's legitimacy before making contact. A premium institutional website combined with structured local SEO creates immediate trust, turning visitors into clients.
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1 Speciality = 1 PageEach area of employment law has its own dedicated page, optimised to capture high-commercial-intent queries.
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Google Lawyers listingFull GMB optimisation with precise legal categories, verified reviews and structured Q&A.
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Gironde-wide reachStrengthened presence across Bordeaux M�tropole and the whole of Gironde through geo-targeted content and listings in legal directories.
First page.
And more time.
- #1Employment lawyer BordeauxTop 1
- #1Negotiated severance lawyer BordeauxTop 1
- #2Unfair dismissal lawyer M�rignacTop 2
- #3Workplace harassment lawyer BordeauxTop 3
Reduction in time spent managing appointments through automation.
PageSpeed Insights mobile � near-perfect performance, native code with no plugins.
� I entrusted the creation of my website to Richard Lourmet and the result exceeded my expectations. The firm's image is finally worthy of my expertise, and online appointment booking has freed up a considerable amount of my time. I recommend him unreservedly. �
An image that inspires trust.
Like Cabinet Verbreugh, give your practice a premium institutional identity and a digital tool that works for you around the clock.
- +Institutional designPremium brand identity, authoritative typography & bespoke palette.
- +Online appointment bookingAutomated booking 24/7, email confirmation, integrated diary.
- +Local SEOSemantic architecture by speciality to dominate local results.
- +100/100 PerformanceNative code, ultra-fast loading, perfect Google score.