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Case Study � Building & RGE

Isopek
External Wall Insulation � Lormont, Gironde.

How an ultra-local SEO strategy and a technically flawless website propelled a craft business to the top of Google's results � ahead of the sector's giants.

100/100
Google Mobile Score
+140%
Organic Traffic � 1 Year
20+
Local Pages (CUB)
15-20
Qualified Quotes / Month
Isopek — External Wall Insulation Bordeaux
isopek.com ↗
Scope
From Scratch Website 20+ Local Pages Network Google Ads Local Services
Duration � 6 months
The Context

The challenge.

01

Fierce Competition

The EWI sector is saturated. Generic keywords such as "insulation Bordeaux" are expensive and dominated by national platforms with disproportionate budgets.

02

Need for Qualified Leads

The business needed a steady stream of quote requests (from individual homeowners) to feed its sales teams and keep its crews busy.

03

Precise Local Targeting

Surgically targeting the communes on the Right Bank and the CUB to reduce travel times � a client 50 km away is not profitable for a trade contractor.

04

Heritage & Modernity

Integrating a logo designed ten years ago into a 2026 design without diluting the identity familiar on worksites, nor creating dissonance for existing clients.

The Response

Performance & local network.

01
From Scratch � 100/100 mobile

Native performance

Hand-coded site with no heavy CMS. Instant loading even on 4G at worksites � decisive for mobile ranking and user experience.

02
20+ local landing pages

"Spider's web" network

One page per target commune (Insulation Lormont, Rendering M�rignac�), each with unique content covering local specifics, interlinked to boost overall authority.

03
SEO + Ads + Local Services

"Total Screen" strategy

Saturation of Google's first page: Google Protection badge at the top, Ads on transactional queries, Local Pack and organic SEO below.

04
MaPrimeR�nov' � CEE

RGE Education

The website becomes a clear educational resource explaining government subsidies, turning a financial barrier into a direct sales argument.

Local network

The "spider's web" effect

For a trade contractor, a client 50 km away is not profitable. We built the site to surgically target the most profitable towns � one page = one commune = one unique piece of content.

  • �
    1 Town = 1 Page
    Local landing pages (e.g. isopek.com/isolation-lormont).
  • �
    Unique content
    No copy-pasting. Local building characteristics, regional grants, past projects.
  • �
    Internal linking
    A link structure that guides the Google crawler from one town to the next.
Target area � 12 communes
Bordeaux Lormont Cenon Floirac Carbon-Blanc Ambar�s M�rignac Eysines Pessac Talence B�gles Bouliac
20+ pages published 8 in progress
Results � 6 months

#1 on Google.
And sustainably so.

Rankings achieved (Top 3)
  • #1 External wall insulation Lormont Top 1
  • #1 RGE contractor Right Bank Top 1
  • #1 Fa�ade rendering Cenon Top 1
  • #1 Thermal insulation Floirac Top 1
  • #2 EWI Bordeaux M�tropole Top 2
  • #3 MaPrimeR�nov' Gironde Top 3
Organic traffic
+140%

Visitors from Google over 12 months.

Acquisition
15-20

Qualified quote requests per month (website + GMB).

Client testimonial
� Thank you to Richard Lourmet for his attentiveness and professionalism. The website regularly brings us new projects � I recommend him without hesitation. �
GA
Gokhan Aksoy
Managing Director � Isopek � ????? Google
Construction contractor?

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The winning BTP combo
  • +
    From Scratch website
    100/100 mobile score, unbeatable speed.
  • +
    Page per commune
    One page = one town = qualified clients.
  • +
    Ads + Local Services
    Total saturation of Google's first page.
  • +
    Active SEO 200�/month
    Content, link building, ongoing optimisation.