Roofer
Zinc Work Bordeaux � More calls, less hassle.
How a from-scratch redesign, TOP 1 roofing SEO on 3 queries, and the Google Local Services badge turned this Bordeaux roofer into the go-to reference across Bordeaux and the M�doc.
The challenge.
Outdated Website
A site that wasn't mobile-friendly, had no visible contact form, and displayed outdated pricing. On mobile � where 80% of "urgent roofer" searches happen � the old site was driving prospects away before they could even find the contact details.
Locally Invisible
Absent from the first pages for high-value commercial queries � "emergency roofer Bordeaux", "roof repair M�rignac". Competitors were capturing all the qualified calls whilst this roofer waited on word-of-mouth referrals.
Need for Reassurance
A homeowner looking for a roofer wants guarantees before picking up the phone. Without a trust badge, verified reviews, or an official accreditation, prospects hesitated � especially insured clients looking for a professional recognised by their insurer.
Saturation & trust.
Bespoke Web Design
Complete redesign with a professional construction-industry aesthetic � serious colour palette, authentic site photography, prominent emergency request form. Mobile-first, 100/100 Lighthouse, loading in under one second.
Roofing Works SEO
Semantic architecture by service type (tiles, zinc, emergency, renovation) and by geographic area. TOP 1 position achieved on 3 high-value commercial queries in under 5 months.
Google Local Services
Obtaining and integrating the "Google Guaranteed" badge � the ultimate trust signal for homeowners. Displayed in position zero for emergency searches, with payment only on qualified calls.
Bordeaux and the whole M�doc.
A roofer works within a 30 km radius. Every town in the service area has its own dedicated page � so Google displays the right result for every local search.
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30 km radiusService area covering Bordeaux and its metropolitan area, the M�doc, and the right bank.
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24h emergency calloutsDedicated emergency response page with response time displayed � a decisive factor for "urgent roofer" searches.
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GLS badge displayedThe Google Local Services badge displayed at the top of the page instantly reassures homeowners and insurers alike.
First page on Google.
And qualified calls every day.
- #1Emergency roofer BordeauxTop 1
- #1Roof repair M�rignacTop 1
- #1Zinc worker BordeauxTop 1
- #2Tile roofing PessacTop 2
- #2Roofer TalenceTop 2
- #3Roofing GirondeTop 3
Increase in qualified calls within 5 months, driven by SEO and the GLS badge.
Qualified inbound calls every day � homeowners and insurers.
" Since Richard set up the Google Local Services badge and rebuilt the site, my phone rings every day. Serious calls � people who've seen the badge and want a quote. That's exactly what I needed. "
Win more contracts.
Like this Bordeaux roofer, get a professional website, powerful local SEO, and the Google Local Services badge that turns searches into qualified calls.
- +From-Scratch RedesignProfessional construction-industry design, mobile-first, 100/100 Lighthouse.
- +Roofing Works SEOTOP 1 on your local high-value commercial queries.
- +Google Local ServicesTrust badge + position zero display + pay per qualified call.
- +NFC Reviews on SiteNFC keyring to collect Google reviews at the end of every job.