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Case Study � Roofing & Zinc Work

Roofer
Zinc Work Bordeaux � More calls, less hassle.

How a from-scratch redesign, TOP 1 roofing SEO on 3 queries, and the Google Local Services badge turned this Bordeaux roofer into the go-to reference across Bordeaux and the M�doc.

+50%
Inbound calls
1st page
Google Position
GLS
Google Protection Badge
3
TOP 1 Keywords
Roofer and zinc worker Bordeaux
couvreur-zingueur-bordeaux.fr
Scope
From Scratch Redesign Google Local Services Roofing SEO
Duration � 4 weeks
The Context

The challenge.

01

Outdated Website

A site that wasn't mobile-friendly, had no visible contact form, and displayed outdated pricing. On mobile � where 80% of "urgent roofer" searches happen � the old site was driving prospects away before they could even find the contact details.

02

Locally Invisible

Absent from the first pages for high-value commercial queries � "emergency roofer Bordeaux", "roof repair M�rignac". Competitors were capturing all the qualified calls whilst this roofer waited on word-of-mouth referrals.

03

Need for Reassurance

A homeowner looking for a roofer wants guarantees before picking up the phone. Without a trust badge, verified reviews, or an official accreditation, prospects hesitated � especially insured clients looking for a professional recognised by their insurer.

The Response

Saturation & trust.

01
Professional design � Native code

Bespoke Web Design

Complete redesign with a professional construction-industry aesthetic � serious colour palette, authentic site photography, prominent emergency request form. Mobile-first, 100/100 Lighthouse, loading in under one second.

02
TOP 1 � 3 key queries

Roofing Works SEO

Semantic architecture by service type (tiles, zinc, emergency, renovation) and by geographic area. TOP 1 position achieved on 3 high-value commercial queries in under 5 months.

03
Protection Badge � Pay per call

Google Local Services

Obtaining and integrating the "Google Guaranteed" badge � the ultimate trust signal for homeowners. Displayed in position zero for emergency searches, with payment only on qualified calls.

Service Area

Bordeaux and the whole M�doc.

A roofer works within a 30 km radius. Every town in the service area has its own dedicated page � so Google displays the right result for every local search.

  • 30 km radius
    Service area covering Bordeaux and its metropolitan area, the M�doc, and the right bank.
  • 24h emergency callouts
    Dedicated emergency response page with response time displayed � a decisive factor for "urgent roofer" searches.
  • GLS badge displayed
    The Google Local Services badge displayed at the top of the page instantly reassures homeowners and insurers alike.
Service Area � Gironde
Bordeaux M�rignac Pessac Talence B�gles Gradignan Eysines Blanquefort Bruges Le Bouscat Lormont
30 km radius 24h emergency response
Results � 5 months

First page on Google.
And qualified calls every day.

Rankings achieved
  • #1Emergency roofer BordeauxTop 1
  • #1Roof repair M�rignacTop 1
  • #1Zinc worker BordeauxTop 1
  • #2Tile roofing PessacTop 2
  • #2Roofer TalenceTop 2
  • #3Roofing GirondeTop 3
Inbound calls
+50%

Increase in qualified calls within 5 months, driven by SEO and the GLS badge.

Call frequency
Daily

Qualified inbound calls every day � homeowners and insurers.

Client testimonial
" Since Richard set up the Google Local Services badge and rebuilt the site, my phone rings every day. Serious calls � people who've seen the badge and want a quote. That's exactly what I needed. "
CZ
Owner � Couvreur Zingueur Bordeaux
Roofing & Zinc Work � Gironde � ????? Google
Roofing contractor?

Win more contracts.

Like this Bordeaux roofer, get a professional website, powerful local SEO, and the Google Local Services badge that turns searches into qualified calls.

The roofer pack that wins contracts
  • +
    From-Scratch Redesign
    Professional construction-industry design, mobile-first, 100/100 Lighthouse.
  • +
    Roofing Works SEO
    TOP 1 on your local high-value commercial queries.
  • +
    Google Local Services
    Trust badge + position zero display + pay per qualified call.
  • +
    NFC Reviews on Site
    NFC keyring to collect Google reviews at the end of every job.