Seyf Coaching
Launching with the right website, not the most expensive.
How A/B dual prototyping, from-scratch code and colour psychology allowed Seyf to launch his coaching business with a unique website · 98/100, zero plugins, zero downtime in two years.
The challenge.
Saturated Market
Personal coaching is an ultra-competitive sector where hundreds of websites look identical. To stand out, Seyf needed a strong, memorable visual identity — impossible to confuse with a generic template.
Tight Budget
In the launch phase, every euro counts. The goal was to build a professional, unique website without relying on monthly CMS subscriptions or paid plugins — and to deliver a lasting result with no costly ongoing maintenance.
Mobile Usage
The target audience — urban professionals aged 25 to 45 — browse predominantly on mobile. The site needed to be flawless on smartphones, fast-loading on the go, and optimised for searches like "personal coach Bordeaux".
Strong identity & lightweight code.
Double A/B Mockup
Two complete, distinct graphic proposals — one warm and dynamic direction, one clean and serious. Seyf chose the direction that truly reflected him, with no compromise and no imposed aesthetic.
Code From Scratch
Pure HTML/CSS/JS, no WordPress, no Wix, no monthly subscription. Result: 98/100 PageSpeed, zero security vulnerabilities, zero forced updates, zero downtime since launch in 2022.
Colour Psychology
Every visual choice is grounded in colour and typography psychology — to evoke the precise emotions the coach wants to convey to his clients: trust, energy, warmth, depth.
Bordeaux and Nouvelle-Aquitaine.
Coaching sessions take place in person in Bordeaux and via video call anywhere in France. Local SEO targets priority towns whilst digital content captures clients nationwide.
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✓
In-person in BordeauxFace-to-face coaching sessions in Bordeaux and the surrounding area — SEO targeting high-density towns.
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✓
Video call anywhereOnline sessions available anywhere in France and internationally — the site captures leads beyond Bordeaux.
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✓
Differentiating contentCopy written to reflect Seyf's unique world — his method, his personality, his energy.
A business launched.
No downtime. No plugins.
- #1Personal coach BordeauxTop 1
- #2Life coaching BordeauxTop 2
- #3Motivation coach M�rignacTop 3
- #4Professional coaching BordeauxTop 5
- #5Personal development coach PessacTop 5
Near-perfect with no plugins or CMS — pure native code.
Zero downtime, zero vulnerabilities, zero forced updates since launch.
" Richard was able to translate my world into design. The two mockups were so different and yet both perfect — I had a hard time choosing. Since going live, I've always had a steady stream of clients, and the site has never had the slightest issue. "
A successful launch.
Like Seyf, start with the right website from day one — a strong identity, plugin-free code, and local SEO that puts your business on Google.
- +Double A/B MockupTwo complete graphic directions to choose your identity.
- +Code From ScratchZero plugins, zero CMS, zero monthly subscription.
- +Colour PsychologyDesign grounded in the emotions you want to convey.
- +Local SEO BordeauxVisible on Google for local searches from day one.