Sésamé Déco
The art of elevating your image.
For an interior decorator, a website is not just a tool — it's an art gallery. A look back at the creation of a "From Scratch" digital portfolio designed to win over both private clients and professionals, while displaying dozens of HD photos at full speed.
The challenge.
Brand Identity
Camille had designed her own logo. The entire visual universe of the site — fonts, colours, mood — had to be built around this existing logo to create perfect consistency and a premium image.
Dual Target
The site had to speak to two very different audiences: private clients (renovation, home staging) and professionals (offices, wine cellars). One website, two distinct journeys.
Image Performance
Displaying dozens of high-definition project photos without slowing the site down. On WordPress, this would have required heavy, costly and often unstable plugins.
Beauty & speed.
Minimalist Design
A refined "art gallery" design with plenty of white space to let the photos breathe. Gold and sand tones echoing Camille's logo. The design doesn't steal the spotlight from the work — it enhances it.
B2B / B2C Journey
Two distinct entry points created from the homepage and the menu: "For Professionals" and "For Private Clients", with separate galleries, tailored keywords and CTAs for each target audience.
Custom-Built Code
"From Scratch" development. Next-gen WebP format and native Lazy Loading for instant display. Zero plugins, zero dependencies, zero single point of failure.
Google Images as an entry point.
In interior design, people search for visual inspiration first. Every project photo was turned into an SEO entry point to the site.
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Written Alt attributesNo photo is named "IMG_2022.jpg". Each image is described precisely (e.g. "Industrial kitchen renovation Bordeaux") to be indexed by Google.
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Next-Gen WebP CompressionImages 30% lighter than JPEG, with no visible quality loss to the naked eye. Gallery photos load instantly.
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Responsive adaptationImages resized according to the screen (mobile, tablet, desktop) to load only the necessary pixels. Identical performance regardless of device.
A successful launch.
Mission accomplished 100%.
- ✓ Immediate credibility — the site served as a digital portfolio during client meetings.
- ✓ B2B visibility — several professional contracts signed thanks to the online showcase.
- ✓ Long-term performance — no bugs, no slowdowns in 3 years of operation.
- ℹ The business closed in 2023 following the founder's relocation and career change. The site fulfilled its mission 100% throughout the entire lifespan of Sésamé Déco.
No bugs, no crashes, no dependency on any plugin or third-party service.
Sésamé Déco quickly established itself as a reference on the Bordeaux interior decoration market.
" My website was a perfect reflection of my work: elegant, fast and professional. It opened doors I never could have imagined, especially with professionals looking for office design projects. "
Your images deserve a digital showcase.
Like Sésamé Déco, get a "From Scratch" digital portfolio that displays your work at full speed and converts visitors into clients.
- +From Scratch PortfolioCustom gallery design, mobile-first, instant HD photos.
- +Visual IdentityLogo, colours, typography — built around your creative universe.
- +Image SEOYour work indexed on Google Images to attract qualified traffic.
- +B2B / B2C SegmentationTwo distinct journeys for two audiences — private clients and professionals.